Context is a digital & physical retail space for home goods by Another, and sister brand of Subcontext, an event and studio space in Mid City, Los Angeles.

Designing both identities in tandem, we opted for a heavy logotype to offset the editorial serif of Subcontext, and we leaned more into the playful pop tones to create our palette. The logo mark was inspired by the garden space and name itself, with our various shapes nodding to the array of offerings without being too overt.