Prana took us back 20 years to re-release their original Stretch Zion pant, alongside a modified version of the original to increase performance and comfort.

For the Stretch Zion / ReZion campaign, we merged the old with the new, taking inspiration from vintage national park guides and combining it with a glow treatment on our text. The technical files for the pants were incorporated as icons in the designs, pulling the viewer back to the key product. Assets were utilized by Prana across social and digital ads, email, and web.