For 45+ years, TAIT has imagined beyond expectations. Together alongside their clients and global team of passionate artisans, they continuously set out to envision, create, and deliver experiences that move audiences around the world.

Working alongside the strategy team at Sylvain and leadership of Michael Ian Kaye, we redesigned TAIT's current branding for a modern audience, bringing new life to their existing logo and type system. My role as designer on the project involved the redesign of TAIT's primary logo, collaborating with the other designer on refining their type system, and providing direction for our motion designer on how the identity takes form through motion for their 2024 sizzle reel.

We additionally built out TAIT's internal deck templates, and collaborated on design and image curation with Alright Studio for their web redesign.