Process
During my time at Another we crafted the identity design for Subcontext, an event and studio space side project created by the agency.
We utilized a muddy palette alongside pop tones to accentuate the garden aspect of the space, and allow room for its incoming sister Context, a retail store of original and thrifted goods. We opted for a serif typeface for more of an editorial feel, with the italicized "O" inspiring our logo mark and adding subtle playfulness to the brand.
Services
Branding & Identity
Credits
Creative Director
Chelsea Matthews
Senior Designer
Keaton Webb
Designer
Ivan Alvarado
Senior Creative Producer
Jeff Rogers